Training: keys to find technology as the best ally in the post-Covid-19 tourism recovery phase
We will travel again, and we all have to start shaping the rebirth of the post Covid-19 era. If one thing is clear in the tourism sector, it is that technology will be the best ally in this recovery. All of this requires new innovation processes that generate maximum confidence and security for tourists. It also requires an adaptation of the managers of Andalusian tourist destinations and cultural heritage managers, so that they can offer visitors the new demands that may arise. In this sense, the Andalusian Centre for Tourism Innovation (Andalucia Lab) promotes the training day ‘Keys to the success of a mobile application for a tourist destination‘.
Maintaining social distance and reducing the number of contacts will be fundamental in the new reality that is emerging. For this reason, technology supported by mobile devices and applications that offer information and interaction in real time with tourists will be the order of the day. Phones are changing and will change much more the way in which people will interact with information. The tourism sector cannot be oblivious to this reality.
The CEO of Aumentur, Javier Melero, will explain the success story of this mobile application and what it can offer tourist destinations and museum and heritage sites. Precisely, it is a tool that responds to many of the demands that are marking the new tourism reality. A platform that harnesses the power of intelligent sensorisation and Big Data to offer destinations a business intelligence environment. Undoubtedly, the future success of tourist destinations will be closely related to their ability to react and adapt to this new reality. Will you join us at the event?
Date: Thursday 28 January 2021
Time: 11:00 a.m. – 12:15 p.m.
Aimed at: Andalusian tourism and cultural heritage managers.
Title: Keys to the success of a mobile application for a tourist destination
11:00 – 11:15h.- Presentation of attendees and sharing of their positions in the post-crisis stage.
11:15 – 11:45h.- Rosana Montes, Lecturer in the Department of Software Engineering at the University of Granada.
11:45 – 12:00h.- Francisco Javier Melero, CEO of Aumentur
12:00 – 12:15h.- Round of questions
Translated with www.DeepL.com/Translator (free version)
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