At a gala event in the Portuguese town of Sabrosa, Aumentur won the award in the "Culture, Entertainment and Tourism" category of the "Culture, Entertainment and Tourism" awards. 5th Magellan-Elcano AwardsThese international awards aim to highlight the efforts of those entrepreneurial projects that entail a high degree of innovation and social commitment and that, in doing so, are capable of inducing positive changes in society.

In the words of Sol Barbado, co-director of LabME Social Innovation and director of the Magellan-Elcano Awards ".the awards recognise the creativity, perseverance and commitment of those who meet the challenges of our society with innovative solutions".. In the case of the "Culture, Entertainment and Tourism" category, special value was placed on the commitment to the UN Sustainable Development Goals (SDGs), specifically SDG 9 (Industry, innovation and infrastructure) and SDG 17 (Partnerships to achieve the goals), in addition to aspects such as leadership, differentiation, social impact and international influence of the project.

Javier Melero, co-founder of Aumentur, at the awards ceremony thanked the technical committee for having valued the social transformation proposed by the app with its new proposal in the way of doing tourism, allowing visitors to learn about the history and traditions of large cities and rural destinations with their own mobile phone, and stressed that "... the app is a great tool to help visitors to discover the history and traditions of rural and urban destinations.the SDGs are so embedded in Aumentur's project that we realised this two years after we started, when an expert pointed out that our vision and values were fully aligned with at least eight of the Sustainable Development Goals.".

During the 4th International Congress on Social Innovation LABMEwhich took place in Vila Real (Portugal) prior to the awards gala, Melero was able to present Aumentur as "...the best way to promote Aumentur".the technological solution for smart destinations, providing a comprehensive response to the needs of tourists when visiting destinations and territories.". Thanks to the platform model proposed by Aumentur, the co-founder of Aumentur stressed, ".territories generate synergies between them and emotional connections with visitors, impacting positively on the local population and economic development".. https://www.youtube.com/watch?v=I-lf73j04Vk  The innovative nature of the tourism solution, which makes extensive use of the latest advances in artificial intelligence (AI), geolocation and multimedia (audio, immersive videos, augmented reality and 3D models), as well as the integrated proposal for the different types of public targeted by tourism and culture, seems to have been decisive in the decision of the jury of these prestigious international awards. A cutting-edge technology on a world level which, as Melero pointed out, "...is a technology that has been used by many people in the world.is available to all destinations, large or small, thanks to the platform model offered, which is also an innovation in the sector.".  

About Aumentur

Aumentur es una plataforma tecnológica cuya app, gratuita para iOS y Android, se está consolidando como referente tecnológico a nivel nacional. La aplicación móvil, que ya cuenta con más de 60.000 usuarios, ofrece información detallada sobre los puntos de interés de más de 600 destinos, con rutas interactivas y guías con contenido multimedia avanzado como videos o modelos 3D, para explorar destinos de forma autónoma y enriquecedora.  También los más pequeños pueden descubrir la cultura y las historias de los lugares que visitan con Aumentur, al disponer de rutas gamificadas con gymkhanas o juegos que hacen más accesible el conocimiento. Aumentur forma parte del catálogo de soluciones de la Red de Destinos Turísticos Inteligentes desde su lanzamiento en 2021, y ha sido galardonada en los principales foros de turismo internacional, como el Tourism Innovation Summit 2024 o en FITUR 2023.

Magellan-Elcano Awards

Los Premios Magallanes-Elcano son convocados anualmente por Labme Innovación Social, y en esta edición han estado respaldados por la Cámara Municipal de Sabrosa, Regia Douro Park (Parque Científico y Tecnológico de Vila Real), Fundación Andalucía Emprende y la Consejería de Universidad, Innovación e Investigación de la Junta de Andalucía, para apoyar a los mejores emprendedores y emprendedoras de España, Portugal y Latinoamérica que resuelvan retos sociales y medioambientales. En las cuatro ediciones anteriores se han galardonado 28 de los más de 400 proyectos presentados. El comité técnico que ha evaluado las candidaturas ha estado formado por profesionales de la innovación social y el emprendimiento de España y Portugal, así como directivos de aceleradoras y profesores universitarios. Junto a Aumentur, han sido galardonados en esta V Edición de los Premios Magallanes-Elcano los proyectos Digitalitza't (l’Hospitalet, Cataluña), Cientista Regressa à Escola (Portugal), Yenxa_eco (Noáin, Navarra), Projeto Calisense (Aveiro, Portugal), y Lista Rural (Sevilla, Andalucía). Como ganador del Primer Premio de Innovación Social Magallanes-Elcano 2024 ha resultado la solución biomédica cordobesa Flamingo Biomechanical Lab.