The new generation of audio guides that attracts tourists
The origin of audio guides
The first audio guides emerged in the mid-20th century. The Stedelijk Museum in Amsterdam, one of the most important museums in modern and contemporary art, was one of the first to make it easier for its visitors to expand the information of the panels and thus decide their individual experience through a shortwave radio system.
It was not until almost a decade later that the first museums incorporated this revolutionary tool as an additional service for their visitors. It was the Museum of Natural History of the United States and the Louvre. Although it seems to us that they have been with each other all their lives, the Prado Museum did not arrive until 2002.
From then until today its technological evolution has gone at breakneck speed and we have gone from traditional cassettes to cloud services in no time. It is important to keep this in mind, because it means a real revolution of the museum experience.
The present (and future?) of audio guides
The new generation of audio guides responds to the digital transformation of the tourism sector, an unstoppable process for which we have technologies that allow us to adapt to the new model of tourist.
Features of modern audio guides
It is likely that even the name will end up disappearing, because nowadays audio guides are much more than that. Installed on each visitor’s mobile device, these are very complete apps that provide “on demand” information. Among the main features we find:
- They are located on a cloud platform
- They are installed on the visitor’s mobile
- They are automatically activated by GPS, QRs, beacon, …
- Custom multimedia content
- They avoid the need for physical elements that can lead to mistrust
- They’re cheaper
- They are accessible from anywhere
- They’re easy to update
- They act as catchers of new visitors.
- They provide a large amount of relevant information to property managers and tour guides in order to optimize their contents and adapt them to the needs of the tourist.
A la carte experiences on sightseeing tours
Today travelers do not want products or services, we yearn to live positive experiences that are also unique, personal.
The tourist today can be defined as:
- Hyperconnected. Use different devices before, during and after your visit. You don’t want to use another one, you have your own, which you don’t take off from.
- Social. Present on more than one social network, always consult opinions and share moments and experiences. He knows his opinion is powerful.
- Sustainable. He is more aware of the impact it has on his travels and activities. It values positively the conservation of natural and cultural heritage.
- Independent. They organize their own journey and document themselves.
The digital transformation of tourism
By working in the cloud we can adapt quickly to changes and opportunities and be more effective and efficient.
This new generation of audio guides responds to the digital transformation of the sector, which helps us to increase the value of the destination adapting it to the new needs of the visitor.
The coronavirus has also changed, and will continue to do so, our travel preferences and the way we relate.
From avoiding physical contact in a greeting, something so characteristic of southern European countries, to avoiding places with crowds. In 2020, for example, the tourist attraction of the rural world has increased and also the need to ensure that all hygiene and safety measures are met. We no longer feel so much like physical contact or sharing objects.
Apps, such as Aumentur, allow the tourist to use their own mobile device and select the type of content they want to understand the destination.
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