26 de January de 2021 | News

Training: keys to find technology as the best ally in the post-Covid-19 tourism recovery phase

We will travel again, and we all have to start shaping the rebirth of the post Covid-19 era. If one thing is clear in the tourism sector, it is that technology will be the best ally in this recovery. All of this requires new innovation processes that generate maximum confidence and security for tourists. It also requires an adaptation of the managers of Andalusian tourist destinations and cultural heritage managers, so that they can offer visitors the new demands that may arise. In this sense, the Andalusian Centre for Tourism Innovation (Andalucia Lab) promotes the training day 'Keys to the success of a mobile application for a tourist destination'. Maintaining social distance and reducing the number of contacts will be fundamental in the new reality that is emerging. For this reason, technology supported by mobile devices and applications that offer information and interaction in real time with tourists will be the order of the day. Phones are changing and will change much more the way in which people will interact with information. The tourism sector cannot be oblivious to this reality. The CEO of Aumentur, Javier Melero, will explain the success story of this mobile application and what it can offer tourist destinations and museum and heritage sites. Precisely, it is a tool that responds to many of the demands that are marking the new tourism reality. A platform that harnesses the power of intelligent sensorisation and Big Data to offer destinations a business intelligence environment. Undoubtedly, the future success of tourist destinations will be closely related to their ability to react and adapt to this new reality. Will you join us at the event? Event Details Date: Thursday 28 January 2021Time: 11:00 a.m. - 12:15 p.m.Aimed at: Andalusian tourism and cultural heritage managers.Title: Keys to the success of a mobile application for a tourist destination Registration: here Programme 11:00 - 11:15h.- Presentation of attendees and sharing of their positions in the post-crisis stage. 11:15 - 11:45h.- Rosana Montes, Lecturer in the Department of Software Engineering at the University of Granada. 11:45 - 12:00h.- Francisco Javier Melero, CEO of Aumentur 12:00 - 12:15h.- Round of questions Translated with www.DeepL.com/Translator (free version)

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7 de January de 2021 | Sin categoría

The new generation of audio guides that attracts tourists

The origin of audio guides The first audio guides emerged in the mid-20th century. The Stedelijk Museum in Amsterdam, one of the most important museums in modern and contemporary art, was one of the first to make it easier for its visitors to expand the information of the panels and thus decide their individual experience through a shortwave radio system. It was not until almost a decade later that the first museums incorporated this revolutionary tool as an additional service for their visitors. It was the Museum of Natural History of the United States and the Louvre. Although it seems to us that they have been with each other all their lives, the Prado Museum did not arrive until 2002. From then until today its technological evolution has gone at breakneck speed and we have gone from traditional cassettes to cloud services in no time. It is important to keep this in mind, because it means a real revolution of the museum experience. The present (and future?) of audio guides The new generation of audio guides responds to the digital transformation of the tourism sector, an unstoppable process for which we have technologies that allow us to adapt to the new model of tourist. Features of modern audio guides It is likely that even the name will end up disappearing, because nowadays audio guides are much more than that. Installed on each visitor's mobile device, these are very complete apps that provide "on demand" information. Among the main features we find: They are located on a cloud platformThey are installed on the visitor's mobileThey are automatically activated by GPS, QRs, beacon, ...Custom multimedia contentThey avoid the need for physical elements that can lead to mistrustThey're cheaperThey are accessible from anywhereThey're easy to updateThey act as catchers of new visitors.They provide a large amount of relevant information to property managers and tour guides in order to optimize their contents and adapt them to the needs of the tourist. A la carte experiences on sightseeing tours Knowing the church of San Gregorio Bético in Granada with Aumentur Today travelers do not want products or services, we yearn to live positive experiences that are also unique, personal. The tourist today can be defined as: Hyperconnected. Use different devices before, during and after your visit. You don't want to use another one, you have your own, which you don't take off from.Social. Present on more than one social network, always consult opinions and share moments and experiences. He knows his opinion is powerful.Sustainable. He is more aware of the impact it has on his travels and activities. It values positively the conservation of natural and cultural heritage.Independent. They organize their own journey and document themselves. The digital transformation of tourism By working in the cloud we can adapt quickly to changes and opportunities and be more effective and efficient. This new generation of audio guides responds to the digital transformation of the sector, which helps us to increase the value of the destination adapting it to the new needs of the visitor. The coronavirus has also changed, and will continue to do so, our travel preferences and the way we relate. From avoiding physical contact in a greeting, something so characteristic of southern European countries, to avoiding places with crowds. In 2020, for example, the tourist attraction of the rural world has increased and also the need to ensure that all hygiene and safety measures are met. We no longer feel so much like physical contact or sharing objects. Apps, such as Aumentur, allow the tourist to use their own mobile device and select the type of content they want to understand the destination.

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5 de January de 2021 | Museums

What was Picasso’s first painting?

The influence of Malaga's Plaza de Toros on Picasso's work and life is evident, as stated in our pack "Picasso and Malaga" available for the multimedia visit of Málaga in a few hours. "The Little Picador" is a work painted by the Malaga genius at the age of 8. Thanks to Aumentur, the contents to get to know Pablo Ruiz Picasso better in his hometown are downloaded directly to the visitor's mobile, both on iOS and Android devices, and through a geo-localized route you can access text, audio and images that allow you to get to know better the most international Spanish painter of the twentieth century. Our app is the ideal multimedia solution for smart tourist destinations, and allows tourism and heritage managers to offer quality experiences for all audiences in a safe tourism environment. [caja-pack id="144d31b9-d461-445b-95bf-42ecec8bc6c0"]

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2 de January de 2021 | Sin categoría

The hermitage of San Sebastian, a historic place in the center of Granada

This small and hidden chapel, next to the Congress Palace of Granada is the beginning of our 'Route of Churches and Convents' of Granada. It was nearby that Boabdil handed over the keys of the city to the Catholic Monarchs on January 2, 1492, after several months of negotiations for the agreed departure of the Nasrid dynasty. Thanks to Aumentur visitors to Granada can have a fully updated multimedia tour guide, available for iOS and Android, with updated and quality content. A whole tool of the s. XXI to safely visit any destination.

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1 de December de 2020 | Sin categoría

Aumentur unveils its smart tourism tool at AR&PA

Aumentur, the smart solution for smart destinations, has been presented at the Iberian Biennial of Cultural Heritage, AR&PA, through a new digital platform. Under the slogan "The Resilience of Cultural Heritage", this digital edition has brought together more than 500 public and private entities. The meeting also brought together more than 120 exhibitors and more than 3,000 users, both from our country and internationally. Within AR&PA Forum, we have had the opportunity to present Aumentur, the tool that responds to the new way of understanding tourism, helping destinations become smart destinations and attract new visitors. Our platform, which integrates with iOS and Android devices, allows you to have a fully customized app with all the advantages of your own application, but without any of its disadvantages. Thus, at a very low cost, property managers will be able to create and manage their own contents without relying on third parties. By operating through each visitor's mobile, destinations can forget about physical devices or brochures, communicate in different languages, work multimedia contents, .... thus adapting to santiary restrictions. And all combined with Big Data to also obtain usage statistics. The app is activated by smart triggers (bluetooth, GPS, QRS, ...) to offer a complete tourist experience. The online celebration of the Biennial has met all its expectations, offering heritage professionals innovative solutions such as That of Aumentur, which allows to adapt to the new reality of the tourism and heritage sector in a sustainable and safe way.

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30 de November de 2020 | Sin categoría

Aumentur presents the most complete solution for smart destinations at the Tourism Innovation Summit 2020

Between 25 and 27 November, AUMENTUR was present at the Tourism Innovation Summit. TIS 2020 was the event where the challenges and needs faced by the tourism sector to promote its recovery after the COVID19 were discussed. Despite mobility restrictions, and always following health safety regulations, the congress had more than 1,200 visitors in person and almost 8,000 visitors online. TIS was a great international showcase for technology companies in Andalusia and, therefore, AUMENTUR could not miss it. Firstly, because our tool is a clear solution to the challenges that tourist destinations are going to face with a new way of understanding tourism, allowing social distance and adapting to digitalisation. Our platform works through an app that is downloaded directly to the tourist's mobile phone. It is available both on iOS and Android devices. The user thus has access to routes, guides or visits in multimedia format and in his or her own language. Moreover, the app is activated by means of triggers such as Bluetooth, Beacons, QR codes,… By using a single app, the visitor is not forced to download new ones each time he visits a new destination, but rather accesses its contents directly. Tourism and Heritage managers can customise the app and thus have a tool with all the advantages of their own application, but without any of its disadvantages and at a very low cost. Hence, the perfect soluction for a destination app is Aumentur. As it is a cloud platform, there are no hardware maintenance costs, the contents are updated simply, intuitively and in real time, the app is always up to date and it attracts new visitors thanks to being in a Marketplace. Aumentur also has Big Data solutions that provide managers with usage statistics. Aumentur was invited to TIS 2020 by Andalucía Lab, Tusimo Andaluz's innovation hub, as it is part of its DemoLab area.

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